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The revenue streams both ICPs run on

Sign shop

Stream AUnder $500 AOVHigh-volume transactionalA-frames, corflute, bannersStream B$500 - $2kSmall custom & project workReception signs, lightboxes, fitoutsStream C$2k - $10kRecurring B2B + installFMs, councils, buildersStream D$10k+Major fabrication + installCraned 3D letters, large pylons

Trade supplier (printer / fabricator)

Stream A~$50 - $500B2C one-off ordersConsumer orders directlyStream E~$100 - $10kRecurring bulk 2D printsFlatbed & wide-format productsStream F~$500 - $20kRecurring 3D fabricationsWholesale to sign shops & installers

Hover or tap a stream to see its detail - click to pin it

Diagram 1 - value pyramids: sign shop (streams A to D) and trade supplier (streams A, E, F), same base, same floor. Hover or tap a stream for detail; click pins the card.
  • High volume / thin margin
  • Project margin / active deal
  • Deep value / retained / SSQ

The value loop: each stream feeds the next

Converts to a smallcustom project - reception signConvert them intoa repeat clientConvert theminto large jobsBack for the basics -A-frames, banners, corfluteValue loop↻ every stream feeds the nextStream AHigh-volume consumer itemsBuy an A-frameStream BSmall custom & project workReception signs, lightboxesStream CRecurring B2B + installFMs, councils, buildersStream DMajor fabrication + installPylons, craned 3D letters

Stream A - a consumer buys an A-frame

Diagram 2 - value loop: a customer enters on stream A and each experience compounds into the next stream. Plays on its own; hover any node, arc or dot to scrub.
  • High volume / thin margin
  • Project margin / active deal
  • Deep value / retained / SSQ

The ideal customer journey

Stream AA-frames, stickersStream BCustom & fitoutsStream CB2B & installStream DMajor fabricationcomes back for moretrusts them with biggeropens the B2B doorreorders the basicswins the big tenderA-frameLightboxShop fitoutHoarding graphicsCorflute reorderIlluminated fasciatimeOne account - the path runs up and back down the streams

Order 1 - comes in off the street for an A-frame (Stream A)

Diagram 3 - one account over time: orders zigzag across the streams as trust builds, from an A-frame to an illuminated fascia. Plays on its own; hover any stage to scrub.
  • High volume / thin margin
  • Project margin / active deal
  • Deep value / retained / SSQ

The SSQ virtuous cycle

Instant quotinglow frictionHigher conversionhot leads closeRepeat buyerskeep coming backClients climb streamsA -> B -> C -> DDemand loopFreed hours15+ hrs/weekServe & nurtureclient relationshipsHigher-value clientsstream C / DStreamlineautomate the next bottleneckCapability loopAccurate instant pricingengineered costingAutomation everywhereA/B end-to-end, C/D quote-onlyHigher utilisationmachines & staff busyLower net overheadsrevenue up, costs downProfit loopSEO / AIOowned, compoundingoptional - compounds over timeMeta / Google adsrented, metered$optional - scales with spendRepeat clients,deeper relationshipsVolume liftsutilisationFreed hours cut the cost per jobSSQone quoting engine↻ growth compounds

SSQ - one quoting engine at the core

Diagram 4 - the SSQ virtuous cycle, built in five stages: the core engine, then the demand, profit and capability loops, then all three compounding together. Hover or click the buttons to inspect each loop.
  • High volume / thin margin
  • Project margin / active deal
  • Deep value / retained / SSQ