Meet SwiftSignQuote: Sign Quoting Software for Sign Shops

SwiftSignQuote helps sign and print businesses win more sales by being the easiest business to buy from. Your customers price, order and pay on your own website, at any hour, without waiting for a callback. Your team spends its time on the jobs that need them.

The done-for-you automation platform for sign and print businesses: your customers price, order and pay on your own website, and we connect it all for you.

If you searched for sign quoting software, here is the honest frame. Most quoting systems for sign businesses help your staff quote, one job at a time. We automate the quoting your customers do, on your own website, and connect it to the system you run during onboarding. We are a service company with our own platform, and we do the implementation for you.

Who is behind SwiftSignQuote?

We did not come from the sign industry. Our background is mechanical, electrical and software engineering. We are chartered professional engineers who spent years on international mining and energy projects, pricing very large, very complicated things from first principles.

That turns out to be useful in a sign business. The maths that prices a conveyor or a transmission line also prices a lightbox: what it is made of, how long each machine runs, what gets wasted, what it takes to get it on the wall.

It also gave us one strong opinion. There should be no fudge factors in a quote. A 1.3x "complexity multiplier" on a routing job is not a number. It is a guess dressed up as maths. If you can explain why a sign costs what it costs, it can be calculated.

How did SwiftSignQuote start?

In 2018 we were contracted to build a pricing engine for one sign business. It went into production in early 2019 and it has been pricing jobs ever since.

What stood out, looking at sign business websites, was the same thing over and over: a "contact us for a quote" form and a phone number. A customer pricing a batch of corflute site signs at 3pm does not want to call you. They do not want to fill in a form and wait. They want a number. If they cannot get one, they go to someone who will give them one.

So we turned that engine into a platform other sign businesses could run on their own websites, and the platform grew around it: store, checkout, trade portal, proofing, enquiries, accounting.

What does SwiftSignQuote do?

It makes your website the place your customers buy from.

• Customers price and order themselves. They choose size, material, quantity and options, upload artwork, see a calculated price and pay by card, or check out as a quote. Install is priced from their address.
• Repeat accounts reorder. Trade customers log in to a B2B portal with their own pricing, order history and bulk ordering.
• Nothing gets lost. Every enquiry and order lands on one board, with a message thread to the customer, and artwork proofs are approved on your own site.
• Tenders come back priced. Your team drops the tender pack in and a priced quote comes back. See tender quoting.
• Email and follow-up. Pricing for quote requests that arrive by email, and follow-up for quotes that go quiet, are calibrated for you during onboarding.
• Replace your production system, or keep it. SwiftSignQuote covers what your current print MIS, sign management or production system does, so you can replace it fully. Or keep it, and the bridge into it is calibrated for you during onboarding. Our recommendation is to let us handle the switch: run both side by side for a month or two, then switch the old one off. Xero, QuickBooks, Sage, MYOB or whatever you use connect from go-live, and Trello connects directly.

Is there a service that sets up online quoting for sign shops for you?

Yes. That is what we do. Your products are done for you, the store goes on your existing website or a new one, and your accounting is connected. Price tables are calibrated for you during onboarding, against the way you already price, and after go-live they are yours to own. That is what done-for-you automation means. You can see it live on the demo store, from price to checkout to reorder.

What is the best sign shop software?

It depends on the job you need done. If you mean the system that runs your jobs, schedules production and does job costing, that is a production system, or MIS, and you probably have one. SwiftSignQuote covers what it does, so you can replace it fully. Or keep it, and we connect the two so your enquiries and sales flow straight into it, while SwiftSignQuote runs the automated quoting: built for scale, speed and being easy to buy from. The bridge into a system you keep is calibrated for you during onboarding. It is your call. Our recommendation is to let us handle the switch: run both side by side for a month or two, then switch the old one off once your team is settled.

If you mean the system that wins and prices the work, that is where we go further. It covers the customer-facing side most quoting systems for sign businesses leave out, plus internal quoting for the bespoke jobs. The routine 80% runs on your website. The bespoke 20% gets your best people. The split is a benchmark, not a promise; every business differs.

For the longer comparison, read sign quoting software and what is sign estimating software. Still pricing in a spreadsheet? Read is quoting software worth it if you still use spreadsheets.

Who uses SwiftSignQuote?

Sign manufacturers and installers, trade printers and industrial signage makers. We serve customers in Australia, New Zealand, the UK, Canada, Germany and the US.

PALS, a trade printer on the Gold Coast, runs its prices online with SwiftSignQuote and kept its own website. Its store has the bells and whistles of the big online sign and print stores, like Mediapoint and EasySigns, and more. PALS did not spend over a million dollars or years building it. We set it up for them in a week.

It is a proven model. We first built SwiftSignQuote in 2018 to compete with EasySigns, and their store still works the way it did then. The products and the prices have moved on. The model has not.

Does automation replace your staff?

No, and we would not want it to. Good people in this trade are hard to find. The point is to stop spending skilled hours on a small reorder so they can go to the big fitout, the new customer and the work that needs judgement.

So we say reallocate, not replace. Your people already know your business. Move their time into production, sales and the relationships that bring in the large jobs. Automate the transaction. Invest in the relationship.

What comes next?

An AI agent needs structured, priced products to work with, not a contact form. Our staff have worked directly with the Amazon Rufus AI shopping team, so we build your products in the structure AI agents read, as we did for Gigantic Signs: they can find what you sell, advise your customers, request a quote and buy. AI-referred traffic to US retail sites grew 693% year on year over the 2025 holiday season (Adobe), and McKinsey estimates AI agents could orchestrate up to US$1 trillion of US retail sales by 2030. The sign industry will likely move more slowly. We are keeping tabs on it and update these figures as it moves.