Business analysis
Where does your money actually come from?
Before we build anything, we analyse your business. We look at your job history and what keeps you busy, then advise on what to automate first.
From this, we prioritise our focus on measurable outcomes for your customers.
The four revenue streams
Most of your jobs and enquiries probably bring in the least amount of money.
Automate the 80% with 20% of the revenue
Instant prices, orders, payments, proofs. No calls, no back and forth.
Invest in the 20% with 80% of the revenue
Focus your time on the relationships that need a person.
Tenders, fitouts, new builds, major projects, etc.
What this means for you
Most of your jobs and enquiries are probably small, routine, repeat work under $500. It’s competitive work, and it eats more of your time than the money it brings in.
But Stream A jobs create the demand for your bigger work, because they keep your customers with you. The Virtuous Cycle.
The Virtuous Cycle
- You won’t make much money on business cards, A-frames or banners.
- But you don’t want your customers buying them anywhere else.
- You want to be the only sign business they deal with
- so you’re their first call when they need a shop fitout, a tender priced or their next big signage job.
Supply and install
Some sign businesses are trade suppliers.
Some are install focused and outsource their production.
Most are a mix of both, and their production only exists because the install side induces the demand for it.
Supply and install
Your install work creates the demand for your production. We put most of your products online with instant quotes, install costs included. For the jobs that need a person to advise on exactly what is needed, we make it as easy as possible for customers to engage with you and buy from you.
Your customers
Most of your revenue comes from repeat customers.
The customers who come back are your businessYour analysis shows who they are, what they buy, and how often, so we can make it as easy as possible for them to keep buying from you.
90%
of revenue came from the 48% of customers who bought more than once.
Revenue from customers who bought more than once
Figure 2: Share of revenue from repeat customers, who bought more than once. Source: anonymised aggregated data (2024-2026). Average across the four: 88.3%.
Win rate by stream
Small quotes win. Big quotes leak.
Your analysis shows how many quotes you win in each band, by count and by value, so you know where the money slips away.
The money is quoted at the top and won at the bottom. Automate the small quotes, and your team has the time to chase the big ones.
Share of each band’s quotes that were won, with the value-basis rate. Source: anonymised aggregated data.
Revenue by product category
What you actually sell.
Every invoice is classified into a product category, so you can see which lines carry the business and which to put online first.
An illustrative mix for a full-service sign business.
Automate the transaction. Invest in your relationships.
See where your money comes from.
We run the analysis on your own invoices and walk you through it.